Giving Compelling
Presentations
PROGRAM PURPOSE
This module would focus on developing the knowledge, skills and attitudes necessary to give presentations that captivate your audience and help your business standout from the competition. Integrative negotiations where you the clients focus only on what you can offer them and what they can offer you, are typically less stressful and more rewarding compared to negotiations which resemble ‘price-wars.’ Part of getting there, is to help your prospective customers to recognize your unique brand value during the presentation. With the help of this module, one would be better equipped to do so.
LEARNING OUTCOMES HIGHLIGHTS
By the end of the program, participants will learn how to:
Project an executive presence by managing one’s choice of words, vocal qualities and body language
Make a value proposition relevant to your target audience using framing techniques
Design high-impact visual aids
CONTENT SNEAK PEEK
Some of the content covered to achieve the learning outcomes mentioned would include:
The Concept and Characteristics of Executive Presence
Framing Theory, Strategies and Techniques
Principles of Presentation Design
Useful scripts to incorporate in presentations
PROGRAM IMPACT
This module is typically implemented to address the following challenges:
Stagnant or decreasing sales conversation rates
Frequent requests to reduce price
Unfavourable deal negotiations
TARGET AUDIENCE
For individuals who are giving product/service presentations:
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Sales Professionals
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Business Development Executives
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Product or Service Experts and Representatives