This module would focus on developing the knowledge, skills and attitudes necessary to give presentations that captivate your audience and help your business standout from the competition. Integrative negotiations where you the clients focus only on what you can offer them and what they can offer you, are typically less stressful and more rewarding compared to negotiations which resemble ‘price-wars.’ Part of getting there, is to help your prospective customers to recognize your unique brand value during the presentation. With the help of this module, one would be better equipped to do so.