This module would focus on developing the knowledge, skills and attitudes necessary to ensure alignment between what a customer expects from your business and what your business is able to provide readily. Be it a negotiation on product/service features, or a discussion of project timeline, this module would contribute to one’s ability to only ‘promise’ what can be delivered by the company. In the long term, this would help build customer’s trust in your brand, in turn, foster customer loyalty. Additionally, this can also help manage customer demands, in turn, manage the stress and the costs of fulfilling them.